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Anjali Srinivasan

UX Writer & Content Designer

UX writer and content designer. Making complex products simple. Previously at Google and Freshworks.

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Experience

Google

UX Writer

Google
Company Email
Aug 2022 - Present(3 yrs 7 mos)Bangalore, India
Full-time
Hybrid

Writing UI copy for Google Pay India features used by 150M+ users.

  • •Rewrote payment error messages reducing support calls by 25%
  • •Established UX writing guidelines for India-first features
UX Writing
Content Design
Figma
User Research
A/B Testing
Freshworks

Content Designer

Freshworks
LinkedIn
Feb 2020 - Jul 2022(2 yrs 5 mos)Chennai, India
Full-time
On-site

Designed content strategy and in-product copy for Freshdesk and Freshservice.

  • •Reduced onboarding drop-off by 20% through clearer product copy
Content Design
Figma
User Research
Documentation

Work Samples

UX Writing Case Study

UX Writing Case Study

How rewriting error messages reduced support calls by 25%

Services & Pricing

Popular

UX Copy Audit

Review and improve all in-product copy

₹2,500 / 3-5 days
  • Copy inventory
  • Tone and voice analysis
  • Error message rewrite
  • Onboarding flow copy
  • Style guide

Testimonials

“Anjali rewrote our payment error messages and support calls dropped 25%. She makes complex financial products feel simple and human. Best UX writer I have managed.”

RR

Rajesh Radhakrishnan

UX Lead, Google Pay

via LinkedIn

“Anjali's content design work on Freshdesk reduced onboarding drop-off by 20%. She proved that words are as important as pixels in product design.”

GM

Girish Mathrubootham

CEO, Freshworks

via Direct
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